Sunday 19 April 2015

Chip Kidd

Chip Kidd is an American author, editor, graphic designer and is mostly known for his creative book covers. He is the associate art director at Knopf, a New York publishing house, and first joined their design team in 1986 as a junior assistant. On top of working for Knopf, he has also worked for Amazon, Doubleday, Farrar Straus, Penguin/Putnam, Columbia University Press and many more respectable companies.
"A Kidd's Guide To Graphic Design"

This is a book cover of Chip Kidd’s book, A Kidd’s Guide to Graphic Design. I think it is a very simple and audience-friendly book. It has been created for people aged over 10, yet has a lot of content in there that looks very interesting. It is a very simple cover, and is intended to look simple for the purpose of getting young people interested in graphic design. I like this design a lot as it incorporates minimalism and simplicity as well as good use of colours. The colours used in this book cover are blue, red, white, yellow and black. Something I find fascinating is that the word ‘Go’ is on a stop sign, as it is red. I think this is almost like a message within the sign, as perhaps Kidd is trying to tell people to just go and to do what they want and not to be held back. I think this may be why there is a red behind the word go rather than green. I also like the clever idea of the name of the book. As his name is Kidd, he uses this this in the name, as he is trying to get young people to read this book. I think this is an eye catching cover and would definitely pick this up and read it. 

Intensity by Dean Koontz, Book Cover by Chip Kidd.

This is a book cover created by Chip Kidd and is for the book Intensity. I like the way Kidd has implemented a sort of op-art, illusion style in the background, while text is on the front. I also like the minimalism of the cover, as there is nothing on the rest of the cover other than the background that Kidd created and the text of the book and artist. I also like the font used, and how it resonates with the name of the book. He book is called Intensity, which is why the font used is a block font and is in full capitals.