Jan Tschichold - Swiss Graphic Design

Jan Tschichold was a Swiss typographer, designer, teacher and writer. He was born in 1902 in Leipzig, Germany, and grew up in Switzerland in the early 20^th century. He was known for being an innovative and transformative designer in the 20^th century and his designs and creations were an inspiration to many people. Tschichold’s father was a local sign-writer and had practiced calligraphy. This childhood upbringing and background is what made him different from other typographers of that era. As almost every other typographer had gone to an art school or had studied for many years, Tschichold already had a lot of experience and this proved to be successful. This upbringing may have also been the reason why he, unlike any other designer or typographer, used commercial paper stocks and stock fonts rather than handmade paper and custom-made fonts. 

Tschichold's work really speaks out to me, as I really enjoy the minimalistic side of art, as that is where modern art is going. I am fascinated by the contrasting colour schemes and the bright reds and blues in his work. For example, the first poster on the left is very simple but requires a simple approach to this design. The way Tschichold makes your eyes feel as if they should view the poster at a slight angle rather than head on is astounding and is very clever. The entire poster has been created at a slant, yet looks completely normal. The colour scheme of this poster is black, white and red, which is a very popular colour scheme among many professions in art and media. Something I find unique about Tschichold is how he created a small circle in the top right of the poster where he inserts a portrait image of a man. I find this interesting and it works very effectively. The text as well as the page is on a slant and is matching to the same angle.
The second poster is the one on the top right, and this colour scheme is also black white and red. I like this one the most, as it deals with perspective on the text and images. It has red lines coming from near the top right corner and this is where everything on the page is warping around. I like this effect and I think it has worked really well, especially the text. I also like the red circle with an image inside it, as Tschichold has put a square image in a circle, trying to stand out and be very recognisable.
The third poster has a different colour scheme and is quite different to the other two, as many things are different, but effective. The font is different and looks elegant and classy, and the colour scheme is black white and blue. The text seems to be slanted again in this poster, which is clear it is a unique mark of Tschichold. The page is also slanted but this time has a huge chunk of the blue part taken out, which I think is a really well-done and perfect choice for a design like this. 
Tschichold's work has impressed me and I really like his style of work, as it expresses minimalism and perspective, along with incorporating shapes into your designs. I also like the way he slants his work, which I think is quite clever with the work he does, as it makes the poster look like there is more than there actually is.